Platinum Sterling ™
The Prince and the Peasant Girl

Is this a fairy tale? No this is the beginning of a new family of metals. In today’s jewelry market, the in thing is to be different. Everyone is trying their hand at it. From bridal to class rings to high end manufacturers there is an ever increasing desire to increase durability, performance and cut cost.

A perceived value of the item needs to be present for the customer. Last year’s announcement that Scott Kay will be introducing a new line of palladium jewelry, really made people start thinking and the race was on.

Well little was it known that nearly three years ago the marriage of two already commonly used metals was brought forth. Platinum-sterling™ a patented formula from ABI Precious Metals.

Platinum sterling ™ has become a very competitive metal in today’s market place for one of the NEW ALTERNATIVE JEWELRY METALS.

Developed originally to fit a niche market between that of regular sterling and the other white gold, it has achieved just that. There are many reasons as to why it is growing in popularity, but one is that the consumer understands and knows sterling and platinum. So now they see the two together as an elite sterling with many benefits. Wow- this metal is even deserving of a Diamond!

You get affordable price with higher perceived value, which is great for the younger generation as well as older groups. It looks great with diamonds and colored stones.

This metal is whiter and brighter then sterling or rhodium plating. It has been tested by the American Assay and Gemological Office, and achieved the highest level of white color period. When tested against traditional or deox sterling (as cast), it is harder and more durable, yet pliable enough to make stone setting easy.

Very tarnish resistant (5-6 times more resistant than traditional sterling). Thus Platinum Sterling ™ eliminates the need for rhodium, fine silver plating or e-coating. Platinum sterling is also easy to manufacture for the small jewelers. Casting or fabrication can be done without special investment or tooling.As for laser welding you do not have the cratering or blow out effects as with standard or deox sterling. In fact many laser repair jewelers are now using the 5% platinum sterling laser wire in all sterling repairs to save time and improve quality.

Ask for information about ABI’s new additions to the family, palladium sterling and platinum enhanced gold, which perform every bit as well as the first born child.

So did the prince really marry a peasant girl or was she really Snow White? You be the judge. Either way this has been the long awaited Sleeping Beauty!