Is this a fairy tale? No
this is the beginning of a new family of metals. In today’s
jewelry market, the in thing is to be different. Everyone
is trying their hand at it. From bridal to class rings to
high end manufacturers there is an ever increasing desire
to increase durability, performance and cut cost.
A perceived value of the
item needs to be present for the customer. Last year’s
announcement that Scott Kay will be introducing a new line
of palladium jewelry, really made people start thinking
and the race was on.
Well little was it known
that nearly three years ago the marriage of two already
commonly used metals was brought forth. Platinum-sterling™
a patented formula from ABI Precious Metals.
Platinum sterling
™ has become a very competitive metal in
today’s market place for one of the NEW ALTERNATIVE
JEWELRY METALS.
Developed originally to fit
a niche market between that of regular sterling and the
other white gold, it has achieved just that. There are many
reasons as to why it is growing in popularity, but one is
that the consumer understands and knows sterling and platinum.
So now they see the two together as an elite sterling with
many benefits. Wow- this metal is even deserving of a Diamond!
You get affordable price
with higher perceived value, which is great for the younger
generation as well as older groups. It looks great with
diamonds and colored stones.
This metal is whiter and
brighter then sterling or rhodium plating. It has been tested
by the American Assay and Gemological Office, and achieved
the highest level of white color period. When tested against
traditional or deox sterling (as cast), it is harder and
more durable, yet pliable enough to make stone setting easy.
Very tarnish resistant (5-6
times more resistant than traditional sterling). Thus Platinum
Sterling ™ eliminates the need for rhodium, fine silver
plating or e-coating. Platinum sterling is also easy to
manufacture for the small jewelers. Casting or fabrication
can be done without special investment or tooling.As for
laser welding you do not have the cratering or blow out
effects as with standard or deox sterling. In fact many
laser repair jewelers are now using the 5% platinum sterling
laser wire in all sterling repairs to save time and improve
quality.
Ask for information about
ABI’s new additions to the family, palladium sterling
and platinum enhanced gold, which perform every bit as well
as the first born child.
So did the prince really
marry a peasant girl or was she really Snow White? You be
the judge. Either way this has been the long awaited Sleeping
Beauty!
